WHERE SCROLLING SAVES ANIMALS. INVEST IN SOCIAL MEDIA’S MOST JOYFUL MOVEMENT.
Fureelz™ is a global, next-gen short-form video platform exclusively featuring pets and animals—prioritizing joy, where users connect, creators earn, and pets benefit.
COMPANY INTRODUCTION
Fureelz is the first social media platform built exclusively for pet and animal content, where every scroll, like, and share can drive real-world support for animal shelters and rescues. At a time when social media has become increasingly toxic, divisive, and harmful to mental well-being, Fureelz offers a fundamentally different experience, one built around positivity, connection, and purpose.
Today's platforms are designed to maximize attention, often by amplifying conflict and negativity. Fureelz flips that model. It is engineered so that engagement creates measurable impact, turning everyday content consumption into meaningful support for animals in need.
This is not just a better experience for users. It is a structurally different platform. By aligning users, creators, brands, and nonprofit organizations around a shared mission, Fureelz creates a system where growth and giving scale together. As the platform expands, so does its ability to generate both economic value and real-world impact.
Fureelz is not just another social app. It is a new model for what social media can be, and a platform positioned to capture a large, highly engaged global audience that is actively looking for something better.
INVESTMENT HIGHLIGHTS
We’re preparing for a potential Regulation Crowdfunding offering and sharing updates as we go.
6 reasons to invest in
fureelz
Fureelz Giving™
Fureelz is the only dedicated social platform where animal lovers can donate directly to verified animal welfare organizations without ever leaving the app. Fureelz Giving™ is live and operational, powered by Stripe, with Best Friends Animal Society, one of the largest animal welfare organizations in the country, already active on the platform. Additional charity partners are in the pipeline. Every dollar donated goes directly to the cause.
Welfare Partnerships
Fureelz has executed Memoranda of Understanding with PetSmart Charities, the largest funder of animal welfare in North America, and Best Friends Animal Society, which has more than two million members. These institutional partnerships provide Fureelz with credibility, co-marketing access, and a direct pathway to tens of millions of mission-aligned users who are already passionate about animals and giving back.
Purrkz™
Fureelz is building Purrkz™, a proprietary in-app rewards currency that will incentivize content creation, community engagement, and charitable giving simultaneously. This closed-loop loyalty economy is designed to create platform stickiness, multiple monetization touch points, and a switching cost that general social platforms cannot replicate. Investors entering now participate in the platform before this feature activates.
Commerce Partnerships
Fureelz is actively building its brand and commerce partner roster, with Jetty Dog on board as its first commerce partner. The platform is purpose-built for pet brands to reach a highly engaged, purchase-ready audience that already spends on their animals. Brands that come in early will help shape how commerce works on the platform, creating a first-mover advantage for partners who move now.
Organic Global Reach
Fureelz reached users across 62 active countries within its first months of launch, entirely through organic discovery, creator sharing, and mission-driven word of mouth. Zero paid advertising. Five-star ratings on both the Apple App Store and Google Play Store. This organic international traction demonstrates real demand for the platform's core proposition before a single dollar of this raise has been deployed toward user acquisition.
User Engagement
Fureelz users average 21 minutes and 45 seconds per session with 4.7 sessions per active user per day, and those numbers are growing week over week. For a platform at this stage with no paid acquisition, these engagement figures reflect genuine product-market fit. Users are not just downloading the app, they are coming back, staying, and returning multiple times a day because the content and community are built for them.
OPPORTUNITY
The Fureelz Investment Chance
Fureelz is not a concept. It is a live, operating platform already showing early signs of product-market fit.
The app is available today on iOS and Android, with users across 62 countries, five-star ratings, and strong engagement, including an average session time of over 21 minutes, achieved with zero paid marketing to date.
This raise is not funding an idea. It is funding the scale of something that is already working.
Fureelz generates revenue through five clear and proven digital models. As the platform grows, brands pay to reach a highly engaged pet owner audience, creators monetize through tools and partnerships, users make in-app purchases, premium features unlock additional functionality, and the platform earns a small fee on charitable giving once scale is achieved. This diversified model allows revenue to grow alongside user activity, rather than relying on a single source.
The market opportunity is large and expanding. Fureelz sits at the intersection of the $152 billion pet industry, the $250 billion creator economy, and the global social media advertising market. The platform does not need to replace existing social networks to succeed. It only needs to become the primary destination for a highly engaged niche that already exists at a massive scale.
What makes Fureelz compelling is the combination of traction, timing, and structure. Early engagement signals are strong. Strategic partnerships with organizations like PetSmart Charities and Best Friends Animal Society provide access to millions of mission-aligned users. And the platform is designed to grow through a combination of creator-driven content, community sharing, and brand participation.
This is our first capital raise open to public participation, providing access to prospective investors this early in a company’s development has historically been reserved for institutional and venture capital. This Regulation Crowdfunding round allows smaller investors to participate at an early stage, at an anticipated lower valuation, before planned meaningful marketing spend and projected growth acceleration begin.
Fureelz is building a platform designed to scale like a social network, monetize like a marketplace, and differentiate through purpose. Investors are not funding development. They are funding growth.
A New Category at the Intersection of Social, Commerce, and Giving
Fureelz sits at the center of three massive and fast-growing markets: the $152 billion[1] U.S. pet industry, projected to reach $644 billion[2] globally by 2034, the $250 billion[3] creator economy where pet content consistently ranks as a top monetization niche, and a social media landscape with over 5 billion[4] users actively looking for something better.
But what makes Fureelz different is not just where it sits. It is how it is built.
Unlike traditional platforms that monetize attention, Fureelz aligns engagement with impact. Every interaction has the potential to support animal welfare organizations, while also creating new monetization opportunities for creators and brands.
With live commerce already active, a proprietary rewards system in development, and signed partnerships with leading animal welfare organizations, including PetSmart Charities and Best Friends Animal Society, Fureelz is building the platform that animal lovers, creators, and brands have been waiting for, and investors who come in now will be part of building it with us.
EXPRESS INTERESTBUSINESS PLAN
Strategy for Value Creation
Fureelz’s business plan is built around a differentiated, positive-only short-form video ecosystem dedicated exclusively to animal and pet content. At its core is Reelz, a curated feed free from political content, toxicity, and controversy-driven algorithms—positioning the platform as a safe, purpose-driven alternative to mainstream social media. Integrated video editing tools and licensed music libraries powered by Banuba (with plans to transition to Epidemic Sound) empower creators to produce engaging content directly within the app. The platform’s most important differentiator, Fureelz Giving, layers a proprietary engagement-to-impact engine on top of this content experience, enabling users to donate directly to verified animal welfare organizations via Stripe integration. Fureelz owns the charitable routing logic, engagement triggers, and impact attribution system, with 100% of donations currently passed through to partner charities under existing MOUs and a scalable 3% platform fee designed to activate at maturity.
To drive retention, monetization, and network effects, Fureelz is developing Purrkz, a proprietary in-app rewards currency earned through meaningful engagement behaviors such as posting content, maintaining activity streaks, completing profiles, and inviting friends. Purrkz can be redeemed for branded merchandise, partner discounts, premium features, exclusive content, and digital enhancements, while also being available for direct purchase—introducing a built-in microtransaction revenue stream. Complementing this ecosystem are Packs, interest-based micro-communities organized around animal types, breeds, activities, and causes, which deepen user identity, increase engagement density, and strengthen organic growth through mission-aligned community clusters. Together, these components create a scalable model where content, impact, loyalty, and community reinforce one another.
Be one of the first to know about the opportunity to invest in Fureelz through our planned Fureelz Regulation Crowdfunding securities offering by clicking “EXPRESS INTEREST" below.
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EXPRESS INTERESTLEADERSHIP
industry experts,
and proven leaders
Ashley Quincey
CEO & Founder
Lauren Gibbons
Marketing
Linda Launey
Customer Success
Mali Welch
Brand
Michael Allenberg
Experience Design
Rachael Stozcko
Communications
Scott Farrell
Partnerships & Giving